London Fashion Week AW 2012...Alexa

Alexa Chung, after Erdem, London, February 2012.

Another girl who always looks amazing, in an effortless, she hasn't spent an age in front of the mirror kind of way. And she is a talented writer as well. In the latest issue of British Vogue Alexa talks about giving her wardrobe an ethical makeover...a great read and I love the honest way she ends the article "I can't say I will be dressing head to toe in ethical fashion from now on, but I will be making a concerted effort to be more mindful of what I consume, and endeavour to look through what I already own before adding more. Who knows? One day, I might be able to see what my bedroom floor looks like again."*

All of the pieces she is wearing here (particularly that beautiful floral skirt and the coat...and those Celine silver wedges are pretty cute as well ;), would be pieces she could pass down to future generations....just like her grandmother did.

Recreate Alexa's Look (kind of):

Erdem Criona high-waisted mesh and raffia skirt or Erdem floral pencil skirt (love the front pockets in this skirt...it somehow makes it a little more relaxed) or Topshop watercolour slip skirt   

Karl metallic silver wedges

*British Vogue, page 190, April 2012







Alexa Chung for Superga Spring/Summer 2012 Campaign

Alexa Chung stars in the latest Superga spring/summer 2012 campaign. Still, besides modeling for the Italian footwear brand, the 28-year-old Brit TV presenter and sartorial muse also had the chance to style Superga's 2750 heritage sneakers as creative director for the new campaign. Check out the results!
Alexa Chung is everywhere these days. Whether there are glossy magazine covers, TV shows or ad campaigns for famous brands, the 28-year-old is constantly in the center of people's attention. This time, the Brit It-girl and fashion muse for girls around the world stars in the newest Superga spring/summer 2012 campaign. Still, Chung doesn't just models for the legendary Italian footwear brand but she also puts to the test her styling skills as creative director for Superga's latest campaign.

"We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well," said Simon Bamber, chief executive officer of GLindverst, the company that owns the rights for Superga in the UK.

The new Superga spring/summer 2012 campaign was named 'Go Create' and it was shot in Miami. Lovely Alexa teamed up with renowned photographer Guy Aroch in order to find the perfect way to express the Italian brand's 'versatility and sense of fun' by teaming the label's 2750 sneakers based on her own sartorial view.

The collaboration between Chung and Superga began last year when the Brit beauty modeled for the 100-year-old sneaker brand's spring campaign. Known for her unique rather quirky style, Ms Chung has been chosen as the label's face due to her effortless style and personality. Speaking about Superga’s centennial celebrations, Chung said that, "I'm a fan of Superga because like anything I love how they're classic, practical and elegant. Happy 100th birthday guys - I hope I'm that cool when I'm 100!"

 News Source: becomegorgeous.com